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How sands have shifted in India's sports landscape

New Delhi, Jan. 7 -- Dear reader, as 2025, a year of global tumult and volatility, rolled by, Mint's reporters and columnists looked around the corner on what is coming in 2026-to help you know what t... Read More


Allied Blenders leans on premium customers as mass consumption slows

Mumbai, Jan. 7 -- As tax hikes in major states and last year's slowdown in middle-class consumption hurt mass alcohol brands that were the strength of the industry, Allied Blenders and Distilleries Lt... Read More


India now shops by season: ACs for summer, air purifiers for winter

Mumbai, Jan. 5 -- If searing heat is an annual feature of the Indian summer, air pollution is fast settling into a permanent fixture of winter. For companies that sell both air-conditioners (ACs) and ... Read More


Mint Explainer | Can gig workers form traditional trade unions?

New Delhi, Jan. 5 -- As gig workers' unions organized a strike on New Year's Eve demanding better working conditions, several people took to X and other social media platforms to debate the value of g... Read More


Spotted: Swiggy's performance art as ad

New Delhi, Jan. 5 -- In a mall in Mumbai, hyperlocal delivery platform Swiggy installed a cage-or rather a chicken coop-with a man lying down on a white couch, relaxed if not a little bored. Predictab... Read More


Twenty years on, running is now mainstream business

Mumbai, Jan. 4 -- Come January, thousands of people across India will be getting into their running shoes, perfecting their pace, getting together for practice runs in the morning, perhaps exchanging ... Read More


Mint Explainer: Why are KFC and Pizza Hut franchisees Devyani and Sapphire coming together?

New Delhi, Jan. 2 -- While the rest of India was nursing a New Year's hangover, two of the country's biggest fast-food titans were cooking up a massive deal. Late on 1 January 2026, Devyani Internati... Read More


Spotted: Gen AI sticks with you, but not in the way you expect

Mumbai, Dec. 22 -- As the world's consumer artificial intelligence (AI) race is heating up, Big Tech contenders have been plying us with ads on how their generative AI tools can ease our lives, from h... Read More


Backlash to boom: Why brands are betting big on generative AI ads

Mumbai, Dec. 21 -- In early December, fast-food chain McDonald's released a Christmas Special advertisement, just like many brands do during this time of the year. While most brands seek to evoke warm... Read More


Celebrities, viral campaigns-how to brand land and sell it online too

New Delhi, Dec. 21 -- Real estate firms have long preferred traditional advertising and marketing messages-choosing billboards over Instagram ads and sticking to celebrity endorsements and the promise... Read More