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Tata Cliq leans on premium brands to stand out in e-commerce race

New Delhi, May 15 -- Tata Cliq, the flagship e-commerce platform of Tata Group, is focusing on premium brands, luxury shopping, and franchising marquee international brands in India as the size and sc... Read More


Mint Explainer | Why are IPL valuations so divergent between the league and its teams?

MUMBAI, May 11 -- Earlier in May, the Lakshmi Mittal family and vaccine-maker Adar Poonawalla successfully bid for Indian Premier League team Rajasthan Royals at a valuation of $1.65 billion, or over ... Read More


Swiggy ditches growth for quick-commerce profitability, differentiation

Mumbai, May 8 -- Swiggy Ltd will focus on the sustainable growth of Instamart, chief executive Sriharsha Majety said in a shareholders' letter on Friday, flagging the intensifying competition in India... Read More


Ads on tap: Why Jaquar still values old-school marketing in the age of AI

New Delhi, April 20 -- Nearly four years ago, Jaquar Group launched a series of ads about an entirely new business it had entered: lights. For a company synonymous with bathroom fittings, it was a dif... Read More


Why cricket, indulgence, and low-priced packs drive Cadbury's marketing mantra

Mumbai, April 6 -- From Cadbury's iconic dancing girl on the cricket field in 1993, to a campaign that lets you generate a song for your loved one using artificial intelligence (AI) tools, Mondelez ha... Read More


Hard luggage, soft sales: Why your parents' favourite suitcase brand is falling behind

New Delhi, April 2 -- When the covid-19 pandemic's first wave hit India early in 2020, locking people at home, no one expected it to last long. But it did. Two suitcase makers from Mumbai, among the ... Read More


Explainer: Why is IPL suffering from a 'monetization gap'?

Mumbai, March 24 -- The 19th edition of the Indian Premier League (IPL) begins this weekend, where all eyes will be on the defending champions Royal Challengers Bengaluru, who clinched their first eve... Read More


CMO Interview: Pernod Ricard seeks to nurture premium whiskey Blender's Pride with fashion, new campaign on 'success'

Mumbai, March 22 -- French alcohol major Pernod Ricard recently appointed Debasree Dasgupta as chief marketing officer of its India arm. She moved back to the country from Sweden, where she was Pernod... Read More